Wheretogo vs. Lieferando.
Same goal: more guests, more revenue. Very different cost structure, customer relationship, and margin impact. Honest read for restaurant owners weighing the two.
TL;DR
Lieferando takes 13–30% of every order and owns the customer. Wheretogo has €0 fixed costs, is success-based, and turns first-time guests into regulars.
Side by side, line by line.
| Category | Lieferando | Wheretogo |
|---|---|---|
| Channel | Delivery / pickup | Dine-in payment + loyalty |
| Per-order fee | 13–30% commission | Small success-based % only |
| Fixed costs | Setup + commission tiers | · zero monthly |
| Customer ownership | Platform-owned | You keep the relationship |
| Guest discount required? | Yes, to compete with other listings | · cashback funded by partnership |
| Setup time | 1–2 weeks (POS, menu, photos) | 15 minutes (QR code at table) |
| Return-visit lift | Marginal · platform-side, not yours | Built-in return incentive |
| Guest data access | Anonymous / aggregate only | Visit frequency + ticket cohort dashboard |
| POS / terminal change | Tablet + integration required | Print one QR. No POS change. |